What Tools Should be Used for SEO on Etsy?

What Tools Should be Used for SEO on Etsy? Boost your shop's visibility with the top 10 Estsy SEO tools! Discover EtsyHunt and eRank, their best features, and pricing for ultimate success. Read on now!

As an Etsy seller, you grasp the significance of distinguishing yourself amidst the multitude of skilled artisans and creative entrepreneurs. In a platform with 96.3 million sellers showcasing unique products, garnering attention presents a considerable challenge.

However, With the right Etsy SEO tools and strategies, you can gain a competitive edge and soar to the top of the search results. In this blog, we’ll explore the paramount importance of Etsy SEO tools for your shop’s success.

Continue reading to explore how these tools can assist you in reaching the right audience, increasing visibility, and propelling your sales to unprecedented levels.

Understanding Etsy SEO

Before we delve into the fantastic Etsy SEO tools, it’s crucial to grasp the fundamentals of Etsy search engine optimisation. Etsy’s search algorithm works differently from traditional search engines like Google. Instead of focusing solely on keywords, Etsy considers various factors to rank listings, including:

Relevance: How well your product matches the search query.

Recency: The freshness of your listing—newer items often get a boost.

Customer Reviews: Positive reviews can improve your rankings.

Conversion Rate: The likelihood of a listing resulting in a sale.

Completeness: Listings with comprehensive details are favoured.

10 Best Etsy SEO Tools

Now that we’ve covered the basics, let’s explore the powerful Etsy SEO tools that can take your store to new heights:

1. EtsyHunt

EtsyHunt, with its vast database of over 48 million products and 25 million searchable items, serves as a powerful keyword research tool. This tool assists in identifying popular products within your niche and effectively resolves listing issues on Etsy. Moreover, it provides valuable insights into views, favorites, competition, and sales figures associated with specific keywords, thus facilitating informed decision-making.

With various filters available, you can find specific products, view their price range, average reviews, shipping origin, and total sales.

Key Features:

  • Identify the top keywords and Etsy tags with the highest searches for your listings.
  • Thoroughly analyse all relevant factors for enhanced decision-making.
  • Discover product prices, average reviews, shipping origins, and more.
  • Review listings individually for categories and product descriptions.
  • Detailed product analysis based on price, favourites, and reviews.


Pricing options include Free and Paid plans, starting at $3.99/monthly.

 2. eRank

Highly regarded for its ability to optimize search engine listings and enhance shop visibility on Etsy, the eRank tool stands out. By leveraging its Etsy keyword explorers, rank checkers, and listing audit tools, it effectively drives up online sales.

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Furthermore, the Keyword Explorer furnishes valuable insights into search terms, encompassing clicks, click-through rate (CTR), competition, and Etsy’s search volume estimates. Additionally, it offers data on average prices, views, and liked listings for the top 100 results of a specific keyword.

The Listing Audit not only offers improvement suggestions but also highlights positive aspects of your listing’s performance.

Key Features:

  • Analyses and assesses your listing’s current performance.
  • Provides information on your total sales.
  • Offers suggestions to improve your listing’s visibility.
  • Includes a keyword tool and a monitor tool for comprehensive shop optimisation.


Pricing options include Free and Paid plans, starting at $5.99/monthly.

3. Sale Samurai

By employing the Sale Samurai tool, the process of uncovering keywords used by Etsy shoppers is streamlined. With its advanced filters, users can easily identify long-tail keywords and compare them with Etsy’s search volume estimates, facilitating efficient keyword research.Additionally, the Chrome extension facilitates sorting of Etsy store data directly on the platform. This comprehensive tool not only provides insights into your business’ keywords but also offers valuable information on monthly search volume, competitor strength, and conversion rates.

Etsy SEO tools are vital for ranking well and competing effectively. With Etsy Analytic Tools, you can monitor your competitors’ keywords, Etsy tags, and titles.

Key Features:

  • Search for Etsy products using keywords for better visibility.
  • Identify long-tail keywords, competition, and Etsy search volume.
  • Utilise the Chrome extension to sort data efficiently.
  • Access valuable keyword information to optimise your shop.
  • Monitor competitors’ keywords, Etsy tags, and titles for strategic advantage.


Pricing options include Free and Paid plans, starting at $9.99/monthly.

4. Alura

Alura aims to achieve Etsy success through its all-in-one platform, encompassing product research, keyword search, and Etsy listing optimization. Furthermore, this comprehensive tool surpasses mere email marketing campaigns and Etsy store management. With its Chrome browser integration, users gain direct access to Etsy revenue and sales data within the tool.

An exceptional feature of Alura lies in its email sending capability, facilitating transactional email communications and subscriber campaigns on Etsy. Through email transactions, businesses can bolster customer loyalty with exclusive offers. Moreover, the keyword recommendation tool offers valuable insights, presenting views, favorites, competition, and sales estimates for keywords with low competition and high demand.

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Key Features:

  • Find products, discover keywords, and optimise listings with ease.
  • Get the best value for your investment with Alura’s comprehensive features.
  • Estimate your Etsy sales and revenue for better decision-making.
  • Leverage integrated email marketing service for Etsy stores.
  • Utilise transactional and subscriber-based emails to engage customers effectively.


Pricing options include Free and Paid plans, starting at $29/monthly.

5. Marmalead

Marmalead distinguishes itself as an exceptional tool for Etsy keyword research and SEO, ideal for enhancing your shop’s visibility effectively. Furthermore, it offers an in-depth analysis of your Etsy listings and showcases your Etsy ranking, catering specifically to novices venturing into online selling.

This intuitive tool facilitates the development of a robust keyword strategy, aids in optimizing your Etsy listings, and educates users about SEO practices. Moreover, it delivers invaluable insights into keywords, encompassing projected trends, search volume engagement, and levels of competition.

Marmalead’s Keyword Comparison feature allows you to compare up to four keywords side-by-side, aiding in prioritising based on search term metrics.

Key Features:

  • Brainstorm keywords with ease using Marmalead’s intuitive design.
  • Access relevant keywords with demand and competition data.
  • Add more keywords to your list as needed, expanding your reach.
  • Perfect for beginners, providing a user-friendly layout.
  • Optimise your Etsy shop’s performance with Marmalead’s comprehensive insights.


Amidst the fiercely competitive Etsy marketplace, sellers striving for excellence face a plethora of pricing options, ranging from Free to Paid plans starting at $19/month. Transitioning from utilizing EtsyHunt’s potent keyword research, sellers can tap into eRank’s comprehensive SEO analysis. Here, they can leverage five top-notch SEO tools, each offering distinct advantages. These tools provide valuable insights into views, favorites, competition, and sales figures for specific keywords. Ultimately, enhancing visibility and sales potential, they empower sellers to thrive in the competitive landscape.

Moreover, Alura’s all-in-one platform and Marmalead’s trend analysis emerge as ideal choices, ensuring optimal success on Etsy through comprehensive features and insightful trend analysis.

Furthermore, with Sale Samurai’s keyword identification, sellers gain a strategic edge.

Embracing these tools empowers sellers to unlock the potential of their Etsy shop, connect with the right customers, and achieve the sales they deserve.

So, embrace the power of Etsy SEO tools and embark on a journey towards unparalleled success on the thriving Etsy platform!



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