In the fast realm of YouTube, where thousands of videos are uploaded every second, standing out from the crowd can be difficult. The only way to capture the audience’s attention and get consistent views on your videos is to understand the power of keywords.
Like search engine optimisation (SEO) for websites, YouTube keyword research also plays a vital role in getting more views. The best YouTube keyword research tool will help you find low-competition and high-search volume keywords that will help your channel stand out.
However, as a YouTuber, you might know the significance of optimising videos for search engines. But finding the best keyword due to high competition and frequent algorithm updates can lead to low visibility and make your videos challenging to reach a broader audience.
That’s why we have compiled some of the best YouTube keyword research tools that will not only help in searching relevant keywords, but their dynamic features will also help you analyse trends and gain a competitive edge. Let’s dive in:
1- YouTube Autocomplete:
This is the simplest and best YouTube keyword research tool. This is YouTube’s own autocomplete feature. It provides popular search phrases based on what other users search for as you enter the search bar. This helpful tool offers real-time insights into the keywords and phrases currently trending or in high demand.
- Location and language: YouTube Autocomplete considers your location and language choices to personalise suggested search phrases to your interests and preferences. For example, if you are in the UK and searching for “how to make ice cream”, the YouTube autocomplete suggestions will provide popular cake recipes from the UK.
- New and Trending videos: YouTube Autocomplete can help discover new content. This function introduces you to new and intriguing content you might not have discovered, and also allows you to keep up with the newest YouTube trends.
- Keyword research: YouTube Autocomplete can also be used for keyword research. As you begin typing a keyword related to the topic of your video, the autocomplete feature suggests frequently searched phrases, queries, and tags.
2- Google Trends:
While not limited to YouTube, Google Trends provides a bunch of data on the popularity of specific keywords over time. Identify trends, boost video content by analyzing keyword search volumes, and exploring related searches for profitable opportunities..
- Geographic insights: Google Trends is the best YouTube keyword research tool because its most helpful feature is its ability to provide geographic data, displaying the popularity of a search across different nations or areas. This tool provides information on your target audience’s concentrations, allowing you to adapt your keyword research accordingly.
- Discover new keywords: Google Trends helps discover new and emerging keywords that are increasing in popularity. You can identify rising keywords by analysing search patterns and trends.
- Identify trending topics: Google Trends provides essential insights into current hot topics on the web. This function matches your content to current events, viral trends, or popular topics.
- Optimise videos for search: This feature assists users with which keywords within your chosen topic are most sought after.
3- Tube Buddy:
TubeBuddy is the best YouTube keyword research and optimisation tool. It gives essential information, including search volume, competition scores, and similar keyword ideas.
- SEO Studio: TubeBuddy’s SEO Studio optimises videos for search engine ranking and provides appropriate keywords, tags, and titles. By following these tips, you can improve your video’s metadata and raise its chances of ranking better in search results.
- Title Analyzer and Tag Suggestion: TubeBuddy assists you in creating engaging titles and relevant tags for your videos. The Title Analyzer analyses the effectiveness of your titles and recommends adjustments to boost your click-through rate (CTR).
- Trending Videos: TubeBuddy’s Trending Videos tool identifies popular and trending YouTube topics. This information allows you to develop timely and relevant content for your target audience’s interests.
4- VidIQ:
VidIQ is also the best YouTube keyword research tool. It provides valuable data to improve the success of your channel.
- Performance tracking: The VidIQ Video Analytics tool allows you to track the performance of your videos in great detail. You may track critical metrics like views, likes, dislikes, and comments to learn more about your audience’s involvement and preferences.
- Search performance analysis: VidIQ’s Video Analytics tool shows you how your videos rank in search results. You may assess their exposure, search rankings, and search impressions.
- Optimisation tools: VidIQ includes several optimisation tools, such as the Title Analyzer, Tag Suggestion, and Competitor Analysis. The Title Analyzer makes suggestions for enhancements to your video titles, assisting you in creating more exciting and clickable titles.
5- Ahrefs:
Ahrefs, best known as a powerful SEO tool, also has a YouTube keyword research option. Ahrefs offers detailed search volume information, keyword difficulty scores, and similar suggestions.
- Content Gap: The Content Gap tool from Ahrefs is intended to assist you in identifying keywords that your competitors are ranking for, but you are not. By examining the keywords your competitors are successfully targeting, you can discover fresh opportunities to rank for high-traffic keywords.
- Keyword Explorer: This best YouTube keyword research tool gives insight into search volume, competition, and difficulty for each term; Ahrefs’ Term Explorer enables you to select the ideal keywords for your videos.
- Optimisation tool: Ahrefs offers several optimisation tools, such as Content Gap, YouTube Explorer, and Competitor Analysis. These tools help you optimise your videos for improved search visibility and rankings.
- Performance tracking: The Ahrefs Video Analytics tool allows you to track the performance of your videos in great detail.Provides analytics for views, likes, dislikes, comments, aiding audience engagement monitoring and content performance measurement.
Conclusion:
Mastering YouTube keyword research combines data-driven analysis, understanding audience preferences, and constant adaptation to an ever-changing landscape. Along with the 5 best YouTube keyword research tools, you also need to keep up with trends, try new keywords, and optimise your video titles, descriptions, and tags accordingly. You can pave the way to YouTube success and maximise the impact of your content with the correct tools and a well-crafted keyword strategy.
